Welcome to Into Productions.
We operate exclusive online content & advertising networks for intelligent, active, & affluent enthusiasts of various leisure pursuits, including general aviation, equestrian sports, and classical music.
We help premier advertisers connect with these communities, allowing marketers to precisely target traditionally unreachable verticals and bringing unprecedented revenue opportunities to our leading partners.
We operate exclusive online content & advertising networks for intelligent, active, & affluent enthusiasts of various leisure pursuits, including general aviation, equestrian sports, and classical music.
We help premier advertisers connect with these communities, allowing marketers to precisely target traditionally unreachable verticals and bringing unprecedented revenue opportunities to our leading partners.
advertisers
looking to bring your brand to affluent enthusiasts worldwide, and reach passionate individuals interested in your products & services? learn more.
looking to bring your brand to affluent enthusiasts worldwide, and reach passionate individuals interested in your products & services? learn more.
publishers
do you run a site dedicated to your favorite pursuit (horses, planes, music or more), and want to make more money by running premium advertisements? learn more.
do you run a site dedicated to your favorite pursuit (horses, planes, music or more), and want to make more money by running premium advertisements? learn more.
Into Productions was conceived by a team of enthusiasts who wanted to help create some great new services for their community. We have two primary tasks:
All of our publisher partners are hand selected by our in-house teams, comprised of those experienced & enthusiastic about their interest.
- We build & operate some of our own community sites dedicated to our passions - general aviation, equestrian sports, and classical music.
- We also work with a portfolio of partner sites in each one of those areas to help them better monetize their community, blog, service or other content.
All of our publisher partners are hand selected by our in-house teams, comprised of those experienced & enthusiastic about their interest.
We work with a team of partners who are creators of some of the leading properties in each of our enthusiast areas. If you're a site owner, blogger, writer, or community leader in general aviation, equestrian sports, or classical music, you could be a potential Into partner.
We help our publisher partners in a variety of ways:
We help our publisher partners in a variety of ways:
- All partners join the Into ad network targeted at their activity, giving them the potential to dramatically improve revenue from their site. For instance, equestrian partners join the equestrian network, aviation partners join Into Flight, etc. By joining the network, you can get access to premium advertising campaigns to run on your site. We not only bring campaigns targeted at each area, but also from international brands than convey the same values we and our partners adhere to.
- We also feature our partners' content on our own sites, driving them new traffic. Our in-house sites are community destinations themselves, and by getting featured billing on those sites our partners have the opportunity to expand their audience.
- We help you optimize and improve your online marketing & sales. As veterans of the online advertising & community development world, we know what it takes to make your online property more successful. We spend time with our partners helping them understand and improve their site.
frequently asked questions
publisher login (coming soon)
publishers > faq
Do I need to give up my existing advertising to join Into Productions?
- No. There is no risk in joining - you maintain your existing AdSense, Advertising.com, or other network relationships. Into can only add to your revenue potential.
- You have full control to allow or deny any campaign from your site.
- We primarily target CPM-based static, rich media, and video display campaigns. We sell a selection of standard IAB ad sizes. In addtion, our team can craft custom sponsorship campaigns or help you monetize non-standard content such as podcasts or newsletters.
- If you are accepted into an Into network, you can have campaigns running on your site with only minutes of work.
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into's enthusiast audience
3M monthly uniques
38 years old 70% male
Average income of $110,000
38 years old 70% male
Average income of $110,000
advertise with into
Into Productions has a portfolio of partners who run online communities & content destinations, each operated by a team dedicated to their chosen pursuit.
Our advertisers are sophisticated, savvy, and concerned with ensuring their message is conveyed tastefully to these exclusive communities. They want more than their text link sitting in a sidebar. They want to build a relationship with the sophisticated enthusiasts who expect a higher standard of products and services. Into can help build those relationships.
what are these networks anyway?
Our advertisers are sophisticated, savvy, and concerned with ensuring their message is conveyed tastefully to these exclusive communities. They want more than their text link sitting in a sidebar. They want to build a relationship with the sophisticated enthusiasts who expect a higher standard of products and services. Into can help build those relationships.
The network for general aviation enthusiasts.
Age: 38
Gender: 71% Male
Income: $125,000
learn more...
Equestrians & horse sport enthusiasts.
Age: 43
Gender: 55% Female
Income: $106,000
learn more...
For those who enjoy the finer things in music.
Age: 53
Gender: 57% Female
Income: 40% over $75,000
learn more...
High net worth enthusiasts of the more exclusive pursuits.
Age: 40
Gender: 65% Female
Income: $170,000+
looking to reach the most affluent enthusiasts?
Into can help you target specific subgroups with the most attractive demographics, including polo, hunter/jumper, light jet, and other high-end passions.
learn more...
Into can help you target specific subgroups with the most attractive demographics, including polo, hunter/jumper, light jet, and other high-end passions.
learn more...
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advertisers > media kit
coming soon
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advertisers > case studies
coming soon
press releases
- Into Productions Launches, Connecting Selected Brand Advertisers with Affluent, Active Enthusiasts - December 10th, 2007
- Into Productions Announces Launch of New Media Network Geared to Affluent Individuals, and IntoFlight.com - April 16th, 2008
in the news
- coming soon
press kit (coming soon)
Into Productions Launches, Connecting Selected Brand Advertisers with Affluent, Active Enthusiasts
San Francisco, CA - December 10th, 2007 - Into Productions, a new advertising & content network focused on enthusiasts of various leisure pursuits, has launched.
Into helps connect premier brand advertisers with the network communities of various leisure pursuits, including general aviation, equestrianism, and classical music.
The Into networks are a hand-picked group of publisher participants dedicated to their chosen passion, be it planes, horses, etc. The Into networks reach enthusiasts worldwide, particularly those in the traditionally difficult-to-reach affluent markets. Into now provides a way for brand advertisers to target precisely those communties that are filled with intelligent, dedicated, and passionate members who enjoy life and the experiences it has to offer.
Each Into network is anchored by a community & content destination site created by the Into team focused on that respecitve vertical. The anchor sites are designed to entertain & inform, giving both new and experienced enthusiasts a forum to share experiences, discover new places, connect with fellow members, and research their favorite objets du desir.
For more information, please visit IntoProductions.com.
<< Back to news & press
Into Productions Announces Launch of New Media Network Geared to Affluent Individuals, and IntoFlight.com
San Francisco, CA - April 16th, 2008 - If you're deciding between piloting your Cessna to Fiji or riding your Grand Prix jumper at the Pebble Beach show, Into Productions, a new San Francisco internet company, has the answer for you. Designed with the well-heeled, adventurous set in mind, Into Productions hosts networks of sites geared to leisure pursuits such as aviation and equestrian sports.
Into Productions launched the beta version of its first site, http://www.intoflight.com, this month with the equestrian site scheduled for release next month. In addition to the in-house created sites, Into Productions also operates an ad network of partner aviation & questrian sites.
Ryan Kiskis, the company's CEO, says, "Our users are intelligent, educated, and extremely committed to their pursuits."
Although these interests tend to be on the pricier side, the networks themselves are information rich, rather than flashy. Kiskis himself trained as an aerospace engineer and the equestrian network has a former show circuit rider on staff. He says, "We want to provide everything you'd need to know about piloting a private plane or riding at a competitive level."
The Into Productions network does contain a wealth of information. Select features on the aviation site, Into Flight, include:
- Discuss flying techniques- Get expert tips and techniques from Into Production's own Certified Flight Instructor, Jason Miller.
- Locate Your Favorite Plane- Browse photos of the hottest new planes - from Light Sport Aircraft to Cessnas.
- Reviews- Talk about the latest VLJs (Very Light Jet) and hear what others have to say about private planes.
The horse network, scheduled to launch in May, will focus on equestrian sports, including all the latest information about dressage, polo, and horse shows. The site will also include coverage of the 2008 Olympics.
Into Productions is a network of Internet sites targeted to the leisure pursuits of affluent, active, well-educated individuals. Current networks include horse and plane verticals with many more under development. For further information, please visit IntoProductions.com.
<< Back to news & press
advertisers
We provide appropriate levels of discretion for our charter partners. We will maintain confidentiality until such point as the partner desires to make their initiatives public.
publishers
Our list of network partners expands rapidly. We currently work with leading sites in each of our verticals, but we are alway exploring new properties to partner with. To see a selection of some of our featured partners, visit the network pages for general aviation, equestrian sports, and classical music.
technology
Our networks are supported by leading technology providers.
contact information
Into Productions endeavors to respond to all inquiries in a timely manner. Please direct your inquiries to the appropriate area below.
- Publishers: to apply to join Into Productions, please email .
- Advertisers: please contact our sales team at .
- Technical Support: for technical support on any of our network sites, please visit that respective site's forums.
- Press/General Inquiries: please contact .
Into Productions is based in San Francisco, California.
jobs
Front-end Guru
Community Leader
marketing manager
Help some of the most passionate communities in the world come together online. Help build a destination and experience that will draw people in with wonder and leave them excited to return tomorrow for more.
We need someone to help build a presence, personality, and feedback loop for our sites & networks. You'll have to work with a variety of marketing & distribution tactics on a daily basis, helping us build our reputation & guiding the team with feedback from our members. You'll also be responsible for crafting the face of our company & every site we launch – giving you a new challenge almost monthly. Finally, you'll need to be very smart about what you're working on – we're moving quickly and expect everyone to do the same. You are joining at a point where your decisions will guide not only the feel of our community but the direction of the company as a whole.
The details (what we'll be looking for):
- Experience bringing an online product and/or community to life
- Strong understanding of what makes people tick online, and how to get them excited about what our team is working on
- Creativity in exploring and executing innovative marketing, from grassroots campaigns to viral loops to distribution partnerships to offline events
- Focus on efficacy & efficiency of your initiatives – we want you to find what works, and then make it work even better
- Equally comfortable crafting clever copy as running regressions on traffic data to refine our experience
- Desire to grow leadership skills as the team grows
- Desire to work hand-in-hand with development, design, and sales experts on the team
- Intense love of problems, puzzles, quizzes, and other ways to challenge yourself
- Previous start up experience a serious plus
- Start date: Yesterday
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front-end guru
Build the face where some most passionate communities in the world come together online. Help create a destination and experience that will draw people in with wonder and leave them excited to return tomorrow for more.
We're a new startup focused on building a new model for entertainment, community, and data. We're trying to take on what people are into (on and offline) and improve it 100x. Sound ambitious? It is, but we have a plan for how we're going to start small and start picking away, day by day. By the way, that plan involves working with some of the coolest enthusiast pursuits known to humankind, from Day 1.
We need someone to:
- Help design the flair and personality of our sites & networks. You'll be working with our design, development, and marketing teams on a daily basis, helping us bring clean, satisfying, cross-browser visions to life.
- We need you to take a design beyond the flat graphics and innovate in the realm of interaction. You'll also be responsible for tweaking what you do for new communities - giving you a new challenge almost monthly.
- Finally, you'll need to be very smart about what you're working on, able to filter, prioritize, and execute - we're moving quickly and expect everyone to do the same. You are joining at a point where your decisions will guide not only our site development but the direction of the company as a whole.
The details (what we'll be looking for):
- Proven mastery of CSS, (X)HTML, JavaScript, DOM
- Able to implement AJAX components within Ruby on Rails with ease
- Innovative approach to designing slick, satisfying UI controls - going beyond what we already know
- The thought of making something shine in Firefox, IE6, IE7, and beyond doesn't keep you up at night
- Ability to quickly conceptualize a vision and design into an effective and organized actual implementation, especially including those border cases no one else really nailed
- Strong visual design skills - you'll be working with a design team, but we expect everyone to advocate for excellent design
- Focus on efficacy & efficiency of your initiatives - we want you to find what works, and then make it work even better
- Desire to work hand-in-hand with design, development, and marketing experts on the team
- Intense love of problems, puzzles, quizzes, and other ways to challenge yourself
- Ability to brainstorm new concepts, implement upcoming features, and ensure full compatibility when your next release is no more than 3 weeks away
- Previous start up experience a serious plus
- Start date: Yesterday
<< Back to company info
community leader
Help some of the most passionate communities in the world come together online. Help build a destination and experience that will draw people in with wonder and leave them excited to return tomorrow for more.
We need someone to help build a presence, personality, and feedback loop for our sites & networks. You'll have to work with a variety of marketing & distribution tactics on a daily basis, helping us build our reputation & guiding the team with feedback from our members. You'll also be responsible for crafting the face of our company as we launch new sites almost monthly. Finally, you'll need to be very smart about what you're working on – we're moving quickly and expect everyone to do the same. You are joining at a point where your decisions will guide not only the feel of our community but the direction of the company as a whole.
The details (what we'll be looking for):
- Experience bringing an online product and/or community to life
- Strong understanding of what makes people tick online, and how to get them excited about what our team is working on
- Creativity in exploring and executing innovative marketing, from grassroots campaigns to viral loops to distribution partnerships to offline events
- Focus on efficacy & efficiency of your initiatives - we want you to find what works, and then make it work even better
- Equally comfortable crafting clever copy as running regressions on traffic data to refine our experience
- Desire to grow leadership skills as the team grows
- Desire to work hand-in-hand with development, design, and sales experts on the team
- Intense love of problems, puzzles, quizzes, and other ways to challenge yourself
- Previous start up experience a serious plus
- Start date: Yesterday
<< Back to company info
Privacy policy, Terms & Conditions, and other disclaimers coming soon.
network demographics
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
Aviation Enthusiasts
2M+ monthly uniques
38 years old 71% male
Average income of $125,000
Want to reach only active pilots?
75,000 monthly pilots
53 years old 75% male
Average income of $156,000
2M+ monthly uniques
38 years old 71% male
Average income of $125,000
Want to reach only active pilots?
75,000 monthly pilots
53 years old 75% male
Average income of $156,000
The Facts
- 90% of pilots are college educated
- Average net worth of $1M+
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
intoflight
Into Flight is the ultimate aviation network. We have assembled the finest partners who cater to aviation ethusiasts, from those who provide tools & services directly to pilots to those who have bustling communities of enthusiasts discussing the latest aircraft. All our partners have sites that are well respected destinations in for the aviation world for both budding & experience pilots alike.
featured partners
IntoFlight.com
IntoFlight.com is Into's in-house community-powered aviation destination. Find news, reviews, stats, videos and more about planes, all from the pilots who have actually been behind the controls.
Skyvector.com
Skyvector provides online charting & mapping tools for active pilots. Find charts & plan flights using a simple, powerful drag & drop interface.
TheFinerPoints.net
The Finer Points aviation community & podcast is run by expert CFI Jason Miller. With news & tips to help you be smarter & safer in the air, The Finer Points podcasts are never far from a pilot's ear.
ideal for
Aircraft Manufacturers
- quick, efficient way to reach the quality tools & services pilots are actually using
- the older male demographic makes significant jewelry purchases
- these aviation ethusiasts care for their cars almost as much as their planes
<< Back to Advertising
network demographics
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
Equestrian Enthusiasts
200k+ monthly uniques
43 years old 55% female
Average income of $106,000
Hunter/Jumper Enthusiasts
25,000 monthly uniques
40 years old 84% female
Average income of $170,000
Polo Enthusiasts
12,000 monthly uniques
40 years old 73% male
Average income of $174,000
200k+ monthly uniques
43 years old 55% female
Average income of $106,000
Hunter/Jumper Enthusiasts
25,000 monthly uniques
40 years old 84% female
Average income of $170,000
Polo Enthusiasts
12,000 monthly uniques
40 years old 73% male
Average income of $174,000
The Facts
- 40% of polo enthusiasts list their occupation as Chairman/President
- Average net worth of $1M+
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
intoequus
The IntoEquus network caters to those who pursue the equestrian lifestyle. Our partners span the range of horse sports, including hunter/jumper, polo, dressage and equitation communities.
featured partners
IntoEquus.com
IntoEquus.com is Into's in-house community-powered equestrian destination. Find news & events, share your horse's story, chat with the Into equestrian community and find the best sport horses for sale.
ExchangeHJ.com
The premier destination to look for top quality hunter/jumper horses, catering to the exclusive A Show Circuit rider. Exchange HJ also has a number of unique channels to reach these limited number of riders.
Horseshowcentral.com
A news & community site focused on horse show riders. Find events around the country, horses for sale, and other areas related to showing.
ideal for
Equestrian Suppliers
- quick, efficient way to reach specialized equestrian communities
- the demands of the competitive circuit keep these affluent travelers on the go, and they like to stay in comfort
- with a predominantly female audience, the equestrian market is the perfect target for fashion houses looking to highlight their latest creations
- Rolex, Tiffany's & Cartier are frequent advertisers on the equestrian circuit, seeking to build affinity with enthusiasts who respect quality & refinement
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classical demographics
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
Classical Music Enthusiasts
53 years old 57% female
40% have income over $75,000
53 years old 57% female
40% have income over $75,000
looking only for an affluent audience? Check out our high-net-worth categories, with an average income of over $170,000.
intoclassical
The upcoming Into Classical network is designed to reach classical music enthusiasts worldwide. Our classical music network & site is currently in the development phases.
Have a classical music site you think would be a fit for our network? Contact us at .
ideal for
Instrument Dealers
- quickly reach across a broad spectrum of the music community
- demanding the highest fidelity in their equipment, classical music enthusiasts often boast the latest technology
- with an older female audience and frequent events, the classical music market is the perfect target for fashion houses looking to highlight their latest creations
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high net worth demos
Hunter/Jumper Enthusiasts
25,000 monthly uniques
40 years old 84% female
Average income of $170,000
Polo Enthusiasts
12,000 monthly uniques
40 years old 73% male
Average income of $174,000
25,000 monthly uniques
40 years old 84% female
Average income of $170,000
Polo Enthusiasts
12,000 monthly uniques
40 years old 73% male
Average income of $174,000
high net worth audiences
While all of Into Productions' networks target an affluent demographic, some advertising clients are looking for an even more exclusive group. We help these clients find only their high-end target by focusing on the properties that cater to only the top enthusiasts.
Interested in learing more? Contact us at .
featured partners
ExchangeHJ.com
The premier destination to look for top quality hunter/jumper horses, catering to the exclusive A Show Circuit rider. Exchange HJ also has a number of unique channels to reach these limited number of riders.
Backhander
An anonymous blog with unique perspectives on the international polo community, Backhander provides honesty and directness to avid polo enthusiasts.
Equestrianclinics.com
A show circuit site focused on providing unique training services. Find & buy videos of top Olympians such as George Morris.
ideal for
Financial Services
- wealth & asset management services are prime concerns for these enthusiasts who want to focus on their passions
- an active lifestyle means frequent travel, and they demand the highest quality when on the go
- these savvy enthusiasts are looking to experience all of what life has to offer, and so are active consumers of services that simplify those experiences
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